Web Perspectives

May 19, 2010

Words of Web

Filed under: Uncategorized — dberch @ 5:06 pm
Tags: , , ,

It’s amazing how much thought can go into something as simple as choosing the background for your blog.  :oP   Having spent the last two weeks rethinking the purpose of this blog, I decided to change it up a little bit.  Starting with the background.  Not sure if I’ve settled on this one or not – but it’s a start.

I admit, I got into blogging to sell myself.  For future job hunting, for networking, for experience, for knowledge, for connections – it’s hard to say.  I think it came as no surprise to most of my friends.  I’ve had a personal blog of some form or another since LiveJournal back in college.  Then MySpace, now WordPress.  No big jump, other than redirecting the content to more professional pursuits.

When trying to dive into the whole world of new media there are more list of suggestions and best practices to pour over than anything I could have imagined.  Here’s a few I picked up:

1. Strategize. Sure, this seems like an easy one.  And you’re all probably thinking ‘if I’m doing this whole social networking thing just for me, and not for a business, what do I need a strategy for?’  But branding is a new buzzword – and it’s everywhere.  It’s not just for companies.  It’s for people, too.  You are your brand.  Think about it.  Plan ahead.  For example, if you’re going to show pictures on Facebook of happy hours with coworkers, consider carefully your Facebook privacy settings.  Maybe leave your profile for personal use only, and create a page for more professional use.

2.  Start a blog (check).  Make the content inviting, accessible, interesting (working on it).  Try not to just blog about social media, but use social media for something else that also shows you know what you’re doing.

3. Get on twitter. If you have nothing to write, retweet others.  Listen to the conversation.  Find your niche.

4. LinkedIn. I was overwhelmed at first, and thought this was just Facebook for professionals.  But now that I’m connected to a few people, have an updated profile, and belong to a few groups, I couldn’t imagine doing without this great service!

5. Follow other blogs. I’ve got subscriptions to SocialMediaToday, Mashable, Radian6, and half a dozen others.  Anything to keep me in the loop!

6. Experiment. Have fun, try new things, see how it goes!

In other news, I’m still slowly learning CSS.  My little brother (web designer at twelve years old) may laugh at me, but you’ve got to start somewhere, right?  AND, the shipment of watchfaces I’ve been waiting for finally arrived.  This means CRAFT NIGHT!  Hopefully http://www.winsomewatches.com will be launched within a month as a working store, with actual products for sale.  Then the real fun begins with social media marketing, search engine optimization and online ad campaigns!


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