Web Perspectives

May 3, 2010

The Delicate Art of Tweeting

Filed under: Uncategorized — dberch @ 2:39 pm
Tags: , ,

In the news today is a very cute article about CNN’s Ed Henry (@edhenrycnn) helping First Lady Michelle Obama to send out her very first tweet. Of course, she had to have her press secretary’s blessing (@presssec). The article mentions that the former first lady Laura Bush is already on twitter (@laurawbush).

Read the article

Just a few thoughts.  Social media is all about online communication, spreading our voices to a larger community while building niche communities around interests, right? What about people for whom even personal communications must be approved first? Do they have a place in social media?

Israeli President Shimon Peres has a YouTube channel (http://www.youtube.com/user/Peres). Iranian President Ahmadinejad is now apparently on twitter (@THEAhmadinejad). Does this make our leaders more personable and approachable, or is it just another platform for media spin?

There’s also the issue of online identity and verification.  It’s not hard to set up a twitter account under an alias.  A quick search for Hillary Clinton pulls up two full pages of twitter accounts (@HRClinton has over 9,000 followers but has never sent out a tweet).  The whitehouse has an official Twitter account @whitehouse  with the following ‘bio’: Comments & messages received through official WH pages are subject to the PRA and may be archived. Learn more http://wh.gov/privacy.

I’m sure many of us social media aficionados also have day-jobs.  Do any of you have stories about the delicate nature of balancing social media with PR with your public persona?  What tips could you offer for those in the business world who need to worry about tweeting responsibly, even when a press secretary isn’t there to add his blessing?

Happy tweeting!

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